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The Universal
Journal of Marketing and Business Research (UJMBR) is
an open access journal that publishes
research analysis and inquiry into issues of importance to the business
community. Articles in UJMBR examine emerging trends and concerns in the
areas of general management, business law, public responsibility and
ethics, marketing theory and applications, business finance and
investment, general business research, business and economics education,
production/operations management, organizational behavior and theory,
strategic management policy, social issues and public policy, management
organization, statistics and econometrics, personnel and industrial
relations, technology and innovation, case studies, and management
information systems. The goal of UJMBR is to broaden the knowledge of
business professionals and academicians by promoting free access and
provide valuable insight to business-related information, research and
ideas. UJMBR is a monthly publication and all articles are peer-reviewed. |